Neo Motors: Driving Morocco’s Automotive Future with Innovation and National Pride
Neo Motors, established in 2018 by Nassim Belkhayat and Mohamed Mehdi Bensaid, stands as Morocco’s inaugural homegrown automobile manufacturer. Headquartered in Aïn El Aouda near Rabat, the company has rapidly emerged as a symbol of Moroccan innovation and industrial prowess.
A Vision Realized
The journey of Neo Motors began with a vision to create vehicles that embody Moroccan craftsmanship and cater to both local and international markets. This ambition materialized in May 2023 when the company unveiled its prototype SUV during a presentation to King Mohammed VI, marking a significant milestone in Morocco’s automotive history.
The NEO Model
Neo Motors’ flagship vehicle, the NEO, is a compact SUV that marries functionality with aesthetic appeal. Crafted from fully recyclable fiberglass, the NEO is available with either a three-cylinder or four-cylinder engine, priced at 175,000 dirhams (approximately $17,400) and 185,000 dirhams (approximately $18,400) respectively. The vehicle features a patented chassis inspired by the 1940 Jeep Willys and boasts a retractable hardtop roof, offering versatility for various driving conditions.
Manufacturing Excellence
The production facility in Aïn El Aouda employs over 50 individuals and has an annual production capacity of 5,000 units. Neo Motors prides itself on achieving a 65% integration rate of locally sourced components. Key partnerships include sourcing engines from Stellantis in Kénitra, sheet metal from Casablanca, and collaborating with local firms such as Technique Aciers and Socafix for metal processing and welding.
Market Debut and Expansion
December 2023 marked the commencement of vehicle deliveries to customers, signifying Neo Motors’ transition from concept to market reality. In March 2025, the company achieved another milestone by delivering its first batch of vehicles to the Royal Armed Forces, underscoring the trust and confidence placed in their products by national institutions.
Future Aspirations
Looking ahead, Neo Motors has expressed intentions to launch an initial public offering (IPO) on the Casablanca Stock Exchange. This strategic move aims to secure capital for expanding into electric vehicle production, aligning with global shifts towards sustainable transportation solutions.
Engaging with the Community
Neo Motors maintains an active presence on social media platforms, sharing updates, engaging with enthusiasts, and showcasing their latest developments. Their official Facebook page serves as a hub for news and community interaction.
In conclusion, Neo Motors exemplifies Morocco’s burgeoning capabilities in automotive manufacturing, blending innovation, sustainability, and national pride. As the company continues to grow and evolve, it not only contributes to the local economy but also positions Morocco as a competitive player in the global automotive industry.