Azimut Enters Moroccan Asset Management Market in 2025

Casablanca, Morocco – March 2025

In a significant move that strengthens Morocco’s financial sector, Italian asset management giant Azimut has officially entered the Moroccan market. Through a strategic partnership with Red Med Capital, Azimut aims to expand its presence in North Africa by offering innovative investment solutions tailored to the region’s growing financial landscape.

Azimut, one of Europe’s leading independent asset managers, has acquired a majority stake in Red Med Asset Management, a subsidiary of Red Med Capital. This partnership will allow Azimut to introduce its globally recognized investment expertise to Morocco, targeting institutional and retail investors looking for diversified financial products.

Paolo Martini, CEO of Azimut Holding, expressed enthusiasm about the venture: “Morocco is a key gateway to Africa’s financial markets. We see immense potential in its asset management sector and are committed to delivering high-value investment solutions to Moroccan investors.”

• Strategic Acquisition: Azimut acquires a controlling stake in Red Med Asset Management, strengthening its foothold in Morocco’s financial sector.
• Product Diversification: Introduction of new investment funds, including equities, fixed income, and alternative asset strategies.
• Market Growth: Leveraging Morocco’s financial reforms and Casablanca Finance City’s growing reputation as a financial hub.
• Regulatory Compliance: Aligning with Morocco’s financial authorities, including the Moroccan Capital Market Authority (AMMC), to ensure seamless market entry.

The entry of Azimut into Morocco aligns with the country’s vision to become a regional financial powerhouse. With its expanding middle class, growing pension fund sector, and increasing demand for professional wealth management services, Morocco offers a promising market for asset managers.

The partnership is expected to:

• Provide Moroccan investors with diversified investment opportunities.
• Enhance competition and innovation within the asset management industry.
• Strengthen Casablanca’s position as a key financial hub in Africa.
• Encourage further foreign investments in Morocco’s financial markets.

Red Med Capital, a leading financial services group in Morocco, sees this partnership as a transformative step for the local asset management landscape. Red Med Capital CEO Mohamed Aït Benhamou stated, “Joining forces with Azimut will allow us to scale our offerings and bring world-class investment expertise to Moroccan investors.”

Azimut plans to introduce several new investment vehicles in Morocco, including:

• ESG (Environmental, Social, and Governance) investment funds.
• Private equity and venture capital products targeting Moroccan startups.
• Sharia-compliant investment solutions to cater to the Islamic finance market.

By leveraging Morocco’s strong regulatory framework and financial sector reforms, Azimut aims to contribute to the country’s economic growth while offering competitive investment opportunities.

Azimut’s entry into Morocco’s asset management market marks a significant milestone for the country’s financial industry. Through its partnership with Red Med Capital, Azimut is set to drive innovation, enhance investment opportunities, and position Morocco as a leading financial hub in Africa. As the Moroccan economy continues to grow, this collaboration is expected to create new opportunities for investors and strengthen the nation’s financial sector in 2025 and beyond.