Sophia Kacimi: Redefining Fashion with Moroccan Heritage

Early Life and Education

Sophia Kacimi, a French-Moroccan designer, draws inspiration from her Amazigh roots in Khenifra, Morocco. She pursued studies in mathematics and economics, later finding her passion in theater and fashion. Her professional journey includes roles at esteemed fashion houses such as Givenchy, Chanel, Alexander McQueen, and Burberry, spanning over 15 years across Paris, New York, and London.

Founding Zoubida

In 2021, Kacimi founded Zoubida, a fashion label that celebrates Moroccan craftsmanship and sustainability. The brand repurposes traditional ‘tlamt’ upholstery fabrics into contemporary designs, collaborating with local artisans in Morocco.

Design Philosophy

Zoubida’s creations are a fusion of storytelling, resilience, and respect for tradition. Each piece embodies a narrative of creativity and commitment to heritage, blending traditional Moroccan elements with modern aesthetics.

Recognition

Kacimi’s innovative approach has garnered attention, with features in publications like Buro 24/7 and exhibitions at art fairs such as 1-54 in London. Her work exemplifies a harmonious blend of tradition, modernity, authenticity, and audacity.

Conclusion

Sophia Kacimi’s journey from luxury fashion to founding Zoubida exemplifies a commitment to cultural heritage and sustainable practices, reshaping the fashion industry’s narrative.​